Don't ask yourself what the world needs.  Ask yourself what makes you come alive.  Then go and do that.  Because what the world needs is people who have come alive.                                                                                      Harold Whitman

The Four Truths of the Storyteller
Peter Guber
I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences - why one story is an instantly appealing box office success while another fails miserably to connect. I've been fortunate enough to work with some of the world's most talented storytellers - gifted directors, novelists, screenwriters, actors, and other producers - and from them I've gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I've had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.

The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I've learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is....More

Marketing to Introverts
Nedra Weinreich
I have found that introverts have a Mars-Venus thing going on. It's hard for an extrovert to get inside the mind of an introvert and understand where they are coming from. This article by Jonathan Rauch explains it better than I ever could (and might help you understand the introverts in your life better). We're just hard-wired differently.  This got me to thinking about whether marketers might need to take a different approach to be more effective in reaching introverts.....More

The Wealthy Bag Lady: How To Use Your Feminine Side To Succeed In Business
Dominick A. Miserandino interviews Linda Hollander
What gave you the idea to start your book?  Well, I had been an entrepreneur for 20 years and basically, I couldn't find a book that spoke to me as a woman entrepreneur. They were all written from a generic point of view, or a male point of view. And women have these issues and challenges as entrepreneurs and business women, so I thought there needed to be a book out there that addressed these issues and concerns. And really one of the things that I address in my book is femininity as a base of power rather than a weakness.....More 

Start-Up Lures Talent with Creative Pitch:  Red 5 Studios Created Wish List Of Ideal Job Candidates & Set Up Campaign to Woo Each One
Simona Covel
Four months ago, a FedEx box landed on the desk of Scott Youngblood, a videogame designer working in Bend, Ore. Inside, he found a glossy box nestled in thick foam. Inside that box was another and, within that one, another.  Eventually, Mr. Youngblood opened five boxes, nested Russian-doll style, and discovered an iPod shuffle music player engraved with his name. He pressed play and heard the voice of…More
 

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